Member Event: Lessons from the King of Fu, David Knibbs

With the rise of Veganuary and the growing meat-free market, The Tofoo Co is set to become one of the main figures leading the plant-based revolution. Join us for food and refreshments before we learn more about David’s story and his future plans for The Tofoo Co.

Take everything you know about tofu and file it under ‘things I used to think that turned out to be wrong’.

Tofu's not the soggy, tasteless stuff you might be thinking of, and The Tofoo Co are on a mission to show the world that tofu is really rather brilliant. Actually not all tofu, just theirs!

In 2016, husband and wife team David Knibbs and Lydia Smith decided to rip up the rulebook and stick their tongue out at the tofu establishment.

Recognising the potential of the meat-free market, David and Lydia ‘begged, borrowed and blagged’ enough cash to buy a small artisan business in Malton, known for creating the best organic tofu, with the mission of getting UK consumers to fall in love with the white organic soybean blocks.

After a year’s extensive research, brand building and schmoozing buyers, their first two flavours (Naked and Smoked Tofoo) hit the shelves as they secured their first major listings at Tesco and Ocado. Their product range – which now includes 10 varieties of tofu and three varieties of tempeh – can now be found at all major UK supermarkets.

Applying their combined knowledge of the food industry gained throughout their careers, David and Lydia have led The Tofoo Co to success; it’s now the UK’s number one tofu brand, known for its organic ingredients and quality production, and creating 100 tonnes of handmade tofu per week from their Malton-based factory.

The small print - Member events are open to all members and partners of the Forum.

Two guest places are available to ‘Ultimate’ and ‘Premium’ members.

If you are a ‘Core’ member and would like to upgrade your membership, or find out more please email info@entrepreneursforum.net or call one of the team on 0191 500 7780.

Food and refreshments will be served during this event. If you have any dietary requirements please email info@entrepreneursforum,net at least 24h prior to the event.