Round Table: Closing The Sale with Richard Lane

Sales remain one of the biggest challenges facing growing businesses. Whether it's generating quality opportunities, converting pipeline into revenue, or building long-term customer relationships, we all need to find ways to continually improve performance.

Join Richard Lane, co-founder of Durhamlane and creator of the ‘Selling at a Higher Level’ methodology, for a round table discussion exploring what consistently separates high-performing sales organisations from the rest.

Drawing on decades of experience helping businesses improve commercial performance, Richard will chair an open conversation to explore the principles, behaviours, and approaches that help organisations create sustainable sales success.

This is not a sales training session or a presentation. Instead, it is an opportunity to share experiences, compare approaches with other entrepreneurs, and discuss what is working in today's market.

The Conversation
Topics are likely to include:

• How do you create messages that resonate with your customers?
• What mindsets and behaviours underpin high-performing sales teams?
• How do you qualify opportunities and focus on the prospects most likely to convert?
• What helps turn a healthy pipeline into consistent revenue?
• How do you build long-term customer relationships rather than one-off transactions?

What You’ll Take Away
This conversation will provide an opportunity to compare experiences with fellow entrepreneurs and explore what is working across different sectors and business models.

You'll leave with fresh perspective on lead generation, qualification, conversion, and relationship building, alongside practical ideas that can help to strengthen sales performance within your own business.

The Small Print  
Our round tables are shaped by the insights and experiences of attendees, so while we aim to cover the topics above, we may also dive into other related areas during the session. 

Due to limited capacity round table discussions are exclusively for entrepreneur members only. Guests or substitutions are not allowed.  

Please be aware that your name, job title and company may be shared with our Forum partners and event attendees for event‑related purposes. Should you wish to remove yourself from any delegate lists please let us know.