Workshop: Revolutionise Your Brand

With James Allen and Gary Pickering

19 September 2023, 09:00 - 12:00

Durham Cricket, Seat Unique Riverside, Chester-le-Street, Co. Durham, DH3 3SH

In today's fiercely competitive business landscape, a strong brand is no longer a luxury but a necessity. Your brand is the essence of your identity, differentiating you from competitors and building trust with your audience. This is why the Forum are inviting you to step into the world of revolutionary branding with James Allen and Gary Pickering, Guerilla Communications, the strategic minds behind many well-known global brands.

This exclusive interactive workshop is a must-attend event for anyone looking to supercharge their brand and accelerate their business growth. Under Guerilla’s expert guidance, companies have not only created but reinvented their brands to echo the core of their business plans. Their award-winning approach has helped many of their clients expand at breakneck speed, launching them to new heights.

In this session James and Gary will divulge the secrets to creating award-winning global brand strategies, sharing their unique perspective on what it takes to revolutionise your brand and use it as a catalyst for growth.

But as branding is not always plain sailing, the team will also share their 'warts and all' experiences, of what happens ‘when fate really does vomit on your branding eider down’, including the antics involved in hiring Kim Kardashian, through to how the unforeseen arrest of Adam Ant almost threatened to derail an £8 million profile national branding campaign.

Designed for both leaders and their teams, come along and find out how you can 'Revolutionise Your Brand'. Disclaimer, some degree of fun and Guerilla-style tactics are guaranteed. You and your brand may never be the same again!


About Our Subject Experts 
James Allen - Graduating from Newcastle University with an MSc in Economics and Marketing, James went on to  join leading advertising agency Yellow M in 1993. Rising to the position of Account Director, James managed a large team and blue chip accounts including IKEA, Littlewoods, Barker & Stonehouse, and Holland & Barrett.

In 2002 James formed brand communications agency Guerilla Communications, which has a diverse portfolio of global clients. His award-winning agency has advised and supported hundreds of global brands at Board Level, and James specialises in creating strategies that rapidly drive business development and growth for his clients. Leveraging his deep understanding of market dynamics and consumer behaviour, he crafts impactful campaigns that deliver outstanding results. 

Gary Pickering - Guerilla's Creative Director, has amassed over 33 years experience in the advertising and marketing arena, including 22 years running his own successful design agency. He has worked extensively with a number of international bluechip companies as well as niche businesses, in a plethora of sectors. His award winning creative work has serviced clients including Universal Studios, Liebherr, Jaguar, Roca, Britvic, Aston Martin and Gala Bingo to name but a few.

Gary is a branding specialist and has an enviable reputation of producing highly creative and result driven work.

The small print - Workshops are open to all members and partners of the Forum. Two guest places are available to ‘Ultimate’ and ‘Premium’ members. Please note guests must be from your own company.

If you are a ‘Core’ member and would like to upgrade your membership, or find out more please email or call one of the team on 0191 500 7780.

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