Exchange Event: Customer Experience 101

Customer experience has been a hot topic for a number of years with global brands setting the standard (and expectations) for what customer experience should look like.

But customer experience means more than offering a good customer service - it’s a commitment to creating a culture that revolves around customers and their needs. By providing a positive experience before, during, and after each sale, customer experience drives repeat business, customer loyalty and ultimately improved profits.

Delivered by customer experience expert Kate Cooper-Fay of CXY, our exchange event will guide you through best-practice customer experience and help you to craft a successful customer journey map.

A Chartered Director, Member of the Professional Board Forum, and Fellow of the Institute of Sales and Marketing, over the last twenty years, Kate has delivered a range of industry leading repositioning and strategic customer projects, transformational change and turnaround strategies, working with the likes of Tesco, Lloyds Bank and Network Rail. She excels in identifying an opportunity and is an instinctive trader and idea generator.