Stuart Garner

Brought Norton Motorcycles back from the dead.

  • Serial entrepreneur, presenter & speaker
  • Business expert & turnaround specialist
  • CEO of Norton Motorcycles

Stuart left school at 16 with no qualifications and a penchant for bird-nesting, playing snooker and girls! At the age of 18, he met a girl whose dad wouldn't let him take her out unless he had a job and so employed Stuart in his warehouse; part of a fireworks business and where Stuart felt the first stirrings of his entrepreneurial seed. 

Stuart saved as much as he could and used funds earned from repairing a damaged motorcycle to pay for his first house and to release some capital for his own fireworks enterprise. 

Putting his initial success down to the fact he was presentable and could talk to people, by this early 20's Stuart was running a business valued at £1million. 

Stuart later became a partner in Spondon Engineering which interestingly made frames and parts for Norton Motorcycles. Founded in Birmingham back in 1898, Norton became one of the world's most renowned motorcycle names and as a youngster, in the late 1980s Stuart would go to the famous Donington Park with his father and watch the British Motorcycle Championships. A lasting memory for him is the fact that as the Norton JPS bikes came around the track, all the Union Jacks were waved. The Japanese had dominated the sport for so long so it was exhilarating to see a British bike coming through. 

Fast forward 25 years to 2008 the year Stuart bought the Norton brand, effectively rescuing it from an uncertain future. Many say Stuart saving Norton is the equivalent of David Wilkins saving Aston Martin.

Stuart adores the Britishness of the brand and has rebuilt the business which is now located in Donington Hall, built for the 1st Marquis of Hastings in 1790 to the designs of WilliamWilkins architect of the National Gallery and where Stuart now lives. Rather appropriately it sits alongside the Donington Park Racing Circuit where he first cultivated his love of motorcycles.

Stuart is still presentable and is full of confidence and conviviality, a refreshing antithesis to the stern besuited corporate mogul, but he's no hairy biker either. He has set up a 3,500-acre game reserve in South Africa near the Botswana border to breed rare Sable Antelope for safari parks. He also went to the Bonneville Salt Flats in 2009 and wrote himself into the history books, setting the land speed record for a rotary powered motorcycle on a Norton at 173 mph for the flying mile! 

Event Type:
After Dinner Speakers
Keynote Speakers

Areas of Expertise:
Motivation & Inspiration
Leadership, Performance & People
Innovation & Technology
Sales, Marketing & Media
Business Strategy & Management

£1,000 - £2,500 + VAT

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