Round Table Discussion: Marketing ROI

To achieve sustained growth it’s critical to have a clear understanding of what’s working and what isn’t.

Marketing return on investment (ROI) is key when it comes to determining your performance but how do you maximise and measure it?

In this round table discussion led by Doug Dinwiddie (White Digital), we’ll discuss in detail one of the greatest challenges facing Forum members today*: how to enhance your marketing effectiveness and improve your marketing ROI.

Guided by Doug, this round table discussion will explore the latest strategies for improving your marketing ROI. We’ll discuss data driven marketing, innovative measurement techniques, how to align your marketing strategically with your overall business goals, and effective methods for balancing short- and long-term ROI.

Our round tables are shaped by your views and experience, so while we hope to cover the topics above, we may discuss other related subjects during the session.

About Our Host

Doug Dinwiddie founded and runs the performance based marketing agency White Digital. With an outcome first approach, Doug and his team believe all marketing should start with the end goal in mind. 

Founded in 2015 White Digital has grown steadily over the last 9 years to two offices in Newcastle and Darlington. Delivering Brand, Creative, Search Marketing, Social Media Management and Website Development, Doug has built the business around identifying what activity will move the needle for clients and delivering the highest impact work.

Doug’s days are spent managing the team and looking at opportunities to grow the business. He is very much still in the day-to-day of the business.

The Small Print

Due to limited capacity round table discussions are exclusively for entrepreneur members. Guests or substitutions are not allowed.

*Our November 2023 Entrepreneurs’ Forum pulse survey revealed a significant percentage of members are concerned with improving the ROI of their marketing efforts. This event has been designed to discuss this issue in more detail.