Zaffar founded Bentincks in the west end of Newcastle after making sofas in his father's small upholstery workshop. Within a few years, to meet increased customer demand, the company opened stores in Sunderland and North Shields, and in 2013, following the decision to begin mass sofa production, opened their first fully functional mass manufacturing facility in Gateshead.
The business has experienced phenomenal growth since its founding. Initially producing 200 pieces of upholstery per week, the company now produces over 2,000, which will increase to 3,000 by early 2022.
With The Sofa Factory as one of their major customers, and an ambition to become one of the largest manufacturer and supplier of sofas in the country, plans are now in place to start exporting to the USA, led by a team of business and product development experts, a skilled technical team and Zaffar and his brothers.