Petra WetzelFounder & managing director of WEST Brewery
- Founder of WEST Brewery in Glasgow
- Started out despite having never drunk a full pint of lager before
- Built an award-winning business for both product and service
"Never interrupt someone doing what you said could not be done" is a perfectly apt quote for someone who has continually confounded expectations, growing her business from a self-contained German style beer hall and brewery on Glasgow Green into a successful distribution operation with over 1,000 venues in the UK now stocking WEST beers.
Originally from Bavaria, Petra first fell in love with her adopted Scottish homeland on a school exchange to Balfron. Returning to Glasgow in 1994 to study at the University of Glasgow, she has been there ever since.
The idea for WEST, a German-style brewery producing beers in strict accordance with traditional German Purity Law, was born when Wetzel’s father visited her as a student in Glasgow and was unimpressed by what was being brewed locally at the time.
In 2008 Wetzel opened WEST Brewery, Bar & Restaurant, and she didn’t let a lack of beer experience hold her back as the company quickly rose through the ranks of the industry, with WEST receiving awards for both the beer it produces and the service it delivers.
Following on from the success of WEST’s flagship venue on Glasgow Green, in 2015 Wetzel opened a second bar and restaurant, WEST On The Corner, in the west end of the city, followed by the ambitious construction of a brand new events space and brewery within the Templeton Building.
As the WEST beer brand continues to grow with international shipments of St. Mungo as far afield as Hong Kong and Russia, closer to home, Petra received an Honorary Doctorate for her contributions to Scottish Enterprise from the University of Glasgow in 2015, which she cites as her career highlight.
"Petra was fantastic and her story really touched me. Women like her are incredible, more of those please!"
Areas of Expertise:
Motivation & Inspiration
Leadership, Performance & People
Business Strategy & Management
£2,500 - £5,000 + VAT
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