New Narrative for a new breed of communications agency

Posted on the 15 September 2015

New Narrative for a new breed of communications agency

A rapidly expanding communications agency is plotting the next chapter in its story following a major rebrand. 

Sunderland-based Press Ahead, which underwent a management buyout led by MD Kieron Goldsborough in 2014, has rebranded as Narrative Integrated Communications.

The rebrand is the next stage in the evolution of Narrative, which follows a period of sustained growth as a result of the company’s increased offering. Since taking ownership of the business, Mr Goldsborough has transformed the company with the addition of several new services including strategic marketing and a raft of new digital services. This progression has repositioned Narrative as a unique offer in the marketing marketplace and one of the North East’s only true full-service, fully integrated agencies. 

Due to increased demand for new and existing service strands, which also include media buying, creative design and PR, the firm made the triple appointment of digital account manager Aimee Muirhead, senior PR account manager Jez Davison and senior designer Sharon Armstrong earlier this year. 

Mr Goldsborough said: “The new name reflects the ongoing transformation of the company into a full-service communications agency with an expansive digital offering.

“We felt that the Press Ahead brand was too tied to a previous era; the rebrand is forward-looking and the result of months of hard work from the team here. Increasingly our clients are asking us for a broader range of services to help them reach their commercial aspirations and tell their story more effectively using the full range of marketing communications tools. 

“As we have all services under one roof we can look at clients’ needs from every angle to create a unique, tailored narrative and it is this that sets us apart.” ​

The rebrand follows a successful 2015 for Narrative. In addition to growing staff numbers to 16, the company also recently moved to bigger premises at the North East Business and Innovation Centre (BIC) in Sunderland. Notable client wins this year include Redcar & Cleveland College, affordable homes provider Four Housing, ethical credit provider Smarterbuys Store and cost management specialist Great Annual Savings Group.